Personas for Stearn’s Farm Web Site

Persona for the web site is imagenary audience, “social mask”, fiction characters that represent the different types of people. You could read more about it in this wonderful post.

That’s what we come up with:

1. Teacher.

  • elementary teachers
  • social school teachers
  • preschool to 4th grade
  • age of personas: 20+
  • 2.Parent/grandparent

  • green
  • searching what to do on weekend
  • unexpensive, not long
  • local, west side Cleveland
  • mostly women
  • pet adoption
  • 3. People interested in history

  • historic sites
  • musiem
  • What they would be looking for on the site:
    Teachers:

  • where to park (school bus)
  • info, contact
  • safety issues
  • food
  • how long
  • bathrooms
  • tour guide
  • special events (like feeding)
  • download educational materials
  • what clothes to wear on the farm
  • will children need money for anything?
  • can use camera or not
  • Parents/grandparents:

  • parking
  • link to local attractions/food
  • what to see, how long
  • best time in a day to visit
  • camera
  • For both:

  • hours of operation
  • map(inside and around)
  • directions
  • cost
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